Build Interest
Course Content
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I. Introduction (15m)
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II. Storytelling (40m)
- Introduction
- Opoids in prison: How one state's success could work in Maine
- Wickenburg district using 4-day week to woo, keep teachers
- School suicide screening program in Ohio leading to fewer deaths
- Police business checks lead to drop in crime
- Land Bank discussing its impact on Cleveland over the last 10 years
- More restaurants seeking to appeal to your eardrums as much as your taste buds
- Plan G: How Georgians are taking control of the climate conversation
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III. Engagement (25m)
- Introduction
- Involve the Community
- Build Interest
- Solicit Story Ideas
- Use Social Media
At KPHO and KTVK, known collectively as “Arizona’s Family,” a major outreach effort built interest in the State of Our Schools project before it launched. General manager Kevin James sent a letter to 700 government and school leaders, including the state’s congressional delegation, announcing the project. “We are hopeful that shining a light on what’s working in meaningful detail will be a way to spark constructive discourse,” he wrote.
The outreach, combined with on-air promotion, led to “great feedback,” said investigative reporter Morgan Loew, almost all of it positive. People responded by email and on social media, thanking the station for looking at the issues and searching for solutions. Community leaders also sent in story ideas.