Research

Solutions Journalism Stories Boosts Pro-Environmental Behavioral Intentions Through Positive Affect and Collective Efficacy Beliefs

Source:
Environment and Behavior
Emmanuel Maduneme and Alex Segrè Cohen

How we tell climate stories matters as much as what we report. Researchers have found that solutions-oriented climate journalism sparks positive emotions in readers and increases their confidence in collective action. This, in turn, creates greater willingness to plan and engage in behaviors that are good for the environment.