Embrace the Brand
Course Content
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I. Introduction (15m)
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II. Storytelling (40m)
- Introduction
- Opoids in prison: How one state's success could work in Maine
- Wickenburg district using 4-day week to woo, keep teachers
- School suicide screening program in Ohio leading to fewer deaths
- Police business checks lead to drop in crime
- Land Bank discussing its impact on Cleveland over the last 10 years
- More restaurants seeking to appeal to your eardrums as much as your taste buds
- Plan G: How Georgians are taking control of the climate conversation
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III. Engagement (25m)
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V. Best Practices (40m)
When solutions journalism fits a station’s existing identity and the connection is reinforced on air and online, it can more easily take root.
- A newsroom that values enterprise can define solutions journalism as enterprising to encourage more of it.
- In a newsroom that sees itself as innovative, solutions journalism can represent a new way of telling stories.
- Common language in promos, intros, stories and tags can help identify the solutions approach for the newsroom and the audience.
