Engage the Audience
Course Content
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I. Introduction (15m)
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II. Storytelling (40m)
- Introduction
- Opoids in prison: How one state's success could work in Maine
- Wickenburg district using 4-day week to woo, keep teachers
- School suicide screening program in Ohio leading to fewer deaths
- Police business checks lead to drop in crime
- Land Bank discussing its impact on Cleveland over the last 10 years
- More restaurants seeking to appeal to your eardrums as much as your taste buds
- Plan G: How Georgians are taking control of the climate conversation
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III. Engagement (25m)
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V. Best Practices (40m)
Create or use existing systems for soliciting audience input and solutions story ideas.
- Consider an online form embedded in the sidebar of every digital solutions story or a dedicated email address using the title of a solutions project.
- A Facebook group created for a solutions project can surface new story ideas if the newsroom assigns staffers to read and respond to posts.
- Town hall meetings, “pop-up newsroom” events and other engagement efforts can keep the conversation going.
