Include Promotions
Course Content
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I. Introduction (15m)
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II. Storytelling (40m)
- Introduction
- Opoids in prison: How one state's success could work in Maine
- Wickenburg district using 4-day week to woo, keep teachers
- School suicide screening program in Ohio leading to fewer deaths
- Police business checks lead to drop in crime
- Land Bank discussing its impact on Cleveland over the last 10 years
- More restaurants seeking to appeal to your eardrums as much as your taste buds
- Plan G: How Georgians are taking control of the climate conversation
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III. Engagement (25m)
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V. Best Practices (40m)
An enthusiastic marketing, promotions or creative services staff who are involved in a solutions project from the start can be a major asset.
- Promotions staff often see solutions content as a unique selling point for the audience, giving them a reason to watch.
- Promotions can highlight solutions journalism as an investment in making the community a better place.
- Solutions journalism can be promoted in image and “proof of performance” spots, both reinforcing a station’s overall brand and as a point of difference in the market.
